Transforming London's underutilised Property Assets into high-performing Investments
Specialising in serviced apartments and hotels, we maximise value through strategic acquisition, development, and active management.
Acquire. Develop. Launch. Operate.
We acquire, develop, launch and operate serviced apartments and hotels in London.
Our experience spans from asset purchasing through to our operations companies, Urban Chic & Chic Hospitality.
Our mission
At Chic Capital, our mission is to transform London’s serviced apartment and hotel market through innovation, superior design, and cutting-edge technology.
We are committed to delivering exceptional results for our clients by leveraging our extensive experience in operating real estate assets, while consistently elevating the guest experience.
The Vision
Our vision is to redefine urban hospitality in London by becoming the go-to investment consultancy group for high-quality, tech-enabled properties.
We aspire to set new standards in the serviced apartment and hotel industry, creating spaces that combine luxury, functionality, and innovation.
We see a significant opportunity to unlock the potential of underperforming and outdated assets in some of London’s most sought-after locations.
Our companies
Acquire, develop, launch and operate serviced apartments and hotels in London.
Acquire, develop, launch and operate serviced apartments and hotels in London.
Acquire, develop, launch and operate serviced apartments and hotels in London.
Sustainable Growth & Long-Term Vision
Accurist House
38-52 Baker Street
Marylebone
London
W1U 7AL
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